NEW CITY’s music businesses consulting service department was formed to assist independent artist, bands, and/or record companies desiring to enter or currently in the entertainment business; and are aspiring to accomplish their ventures’ goals while avoiding as many pitfalls as possible.  The department’s mission is to assist our clients in achieving long-term success by promoting entrepreneurship and good business acumen via strategic planning, in conjunction with the development of key fundamental principles.

The division is geared towards assisting independent artists, bands, songwriters, and record labels interested in achieving realistic, self-sustaining, long-term success via our guidance and resources.

Whether you are new to the music industry and in need of direction to get your business on the right track, or have a few years of music business experience under your belt and would like to maximize your potential via innovative strategies. Our organization can be of assistance.

Our team collectively possesses over 35 years of experience in the entertainment business and is qualified to consult clients in various business aspects of the entertainment industry, ranging from branding to PR/marketing strategies.

The services we provide and our standard pricing is as follows:

• Business development consulting for independent artists, bands, songwriters, music producers, and/or independent record companies entail the following and is priced as follows:
  • • New label set-up
    • Business and legal structure advice and administrative assistance
    • Business strategy/plan development
    •  Project budget development and/or consulting
    • Label branding
    • Merchandise development & sales strategies
    • Consulting on obtaining investment capital for a project and/or company
    • Trademark, copyrights, performing rights, publishing administration assistance
    • Management systems development
    • Distribution preparation
    • Development of Crowd-Founding campaign
    • Advisement on solicitation approach to investors
    • Advisement on obtaining paid gigs
    • Copyright and/or performance organization registration
    • Consulting/development assistance of branding and marketing strategies and/or plans

• $55 an hour per-service (for a minimum of 4 hours) plus the cost of any filing fees.

• Development of Branding and Marketing strategies and/or plans entail the following and is priced as follows:
  • PR/Marketing Services:
    • Our Public Relations professional shall craft press releases resembling a compelling news story, in efforts to making it clear why the client’s product, services or career history is important. They shall also develop a press kit, or media kit, and look for opportunities to deliver appropriate messages to the client’s audience.
    •  Our Marketing professional shall execute market research on the client’s target demographic for their product, and evaluate the client’s competition. Then create a marketing strategy and plan that can be used to position as well as promote the client’s product.

• Packages range from $600 for a 6-week promo campaign to a 3-6 month PR/Marketing campaign starting at $1,600 a month stipend

• Branding and Marketing Strategy Development:
  • • Our Brand development specialists assist our clients in defining their brand (name, logo, and tagline), identifying its strengths, weaknesses, and potential. Then they research the client’s target market and consult with them to develop a tailored marketing strategy geared towards their target demographic, in efforts to build their brand based on its objectives.

• $55 an hour (for a minimum of 4 hours)

• Online Content Management:
  • Develop content strategy aligned with short-term and long-term marketing targets
  • Collaborate with marketing and design teams to plan and develop site content, style and layout
  • Create and publish engaging content
  • Edit, proofread and improve writers’ posts
  • Liaise with content writers to ensure brand consistency
  • Optimize content according to SEO
  • Use content management systems to analyze website traffic and users engagement metrics
  • Manage content distribution to online channels and social media platforms to increase web traffic
  • Develop an editorial calendar and ensure content team is on board
  • Ensure compliance with law (e.g. copyright and data protection)
  • Stay up-to-date with developments and generate new ideas to draw audience’s attention
• The fee for the above content management services shall be based on a bi-weekly and/or monthly fee basis (ranging from $65 per week to $350 a month)

• A 10% administrative fee shall be added to the total cost of all Business services provided